Episode 26

full
Published on:

5th Sep 2024

All About Text Ads, Spotlight Ads, Dynamic Ads - The Cheapest Ads on LinkedIn

✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth.

📝Special Episode Links:

  1. LinkedIn Text Ads
  2. LinkedIn Spotlight Ads
  3. LinkedIn Followers Ads
  4. LinkedIn Marketing Lab Certification
  5. LinkedIn Certified Marketing Insider Experts
  6. LinkedIn LinkedIn Audience Network (LAN)

🔑 Key Takeaways:

  1. Learn how to leverage text and dynamic ads to achieve some of the lowest CPMs on LinkedIn.
  2. Understand how to use text and spotlight ads effectively to increase brand visibility and engagement.
  3. Discover best practices and tips for optimizing your LinkedIn ad campaigns for maximum impact.

🕒 Timestamps:

0:13 - Overview of Text and Dynamic Ad Formats or “Spotlight Ads”

0:37 - What’s New on the LinkedIn platform

1:38 - LinkedIn Beta Testing LAN-only campaigns

2:51 - Additional thought leader ad metrics

3:14 - Introduction to Text and Dynamic Ads

4:09 - Text ads components

4:41 - Spotlight or Dynamic ads components

8:34 - 2 subtype of Dynamic ads

10:40 - Pros of Using Text and Dynamic Ads

14:55 - Cons of Using Text and Dynamic Ads

17:48 - Tips and Best Practices for Text and Dynamic Ads

22:12 - Wishes for LinkedIn Ads enhancements

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🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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Show artwork for LinkedIn Ads Radio

About the Podcast

LinkedIn Ads Radio
The podcast to learn LinkedIn ads strategies and best practices. Hear episodes & interviews from B2B marketing experts who share today's tips & tricks.
Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

Get a masterclass on the best practices.

Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

Hosted by Anthony Blatner, LinkedIn Certified Marketing Expert from Speedwork (https://speedworksocial.com/)