Episode 30

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Published on:

5th Jun 2025

LinkedIn Ads Paid + Organic Strategies That Actually Work | Dave & Anthony on the Exit Five Podcast

In this episode, I join Dave G. on the Exit Five Podcast to go deep on what’s working right now in LinkedIn Ads—both paid and organic.

We cover everything from the overlooked power of creative consistency to making Thought Leader Ads a growth engine, especially for niche B2B audiences. You'll hear how to build brand memory, warm up cold leads, and run full-funnel strategies even with small budgets.

Whether you're trying to grow a newsletter, improve ad ROI, or just stop guessing with your LinkedIn strategy, this episode is packed with actionable insights.

(00:00) - - Intro to Anthony Blatner

(08:31) - - Focusing on LinkedIn and Future Expansion

(11:56) - - Effective Social Media Advertising and Organic Content

(15:20) - - The Overlooked Importance of Creative Content in Advertising

(17:28) - - Targeting Personas with Top-of-Funnel Ads

(23:48) - - Creating Unique and Targeted Content: Pros and Cons

(25:04) - - Lead Generation Strategies for Small Budgets

(29:17) - - Effective Funnel Strategies for Small Budgets

(32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter

(37:39) - - Building Long-Term Memory with Consistent Branding in Marketing

(40:00) - - The Power of Narrow Focus for Audience Growth

(43:07) - - Content Planning Based on Sales Cycle Length

(44:56) - - Connecting with Anthony Blatner on LinkedIn

👉 If you're serious about B2B growth on LinkedIn, you don’t want to miss this one.

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Learn more more about the LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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Show artwork for LinkedIn Ads Radio

About the Podcast

LinkedIn Ads Radio
Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

Get a masterclass on the best practices.

Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.