LinkedIn Thought Leader Ads Explained for Enterprise B2B Teams
✨ Dive into our latest exploration on one of the biggest shifts happening in B2B LinkedIn advertising today, the move from brand-first marketing to people-first strategies through Thought Leader Ads. From understanding how Thought Leader Ads actually work to choosing the right internal advocates and building scalable content processes, this episode is your go-to resource for improving performance and efficiency on LinkedIn.
📝Special Episode Links:
🔑 Key Takeaways:
- Learn how to build thought leader ads that create engagement and are cost-efficient.
- How engagement rate and dwell time impact LinkedIn ad performance and overall campaign costs.
- Learn how enterprise teams can identify internal thought leaders, build repeatable posting processes, and the practical content formats that drive results.
- Discover strategies for combining Thought Leader Ads with company page campaigns for stronger conversion outcomes.
🕒 Timestamps:
0:23 - The most important shifts happening in B2B marketing
2:20 - Platform challenges: declining organic reach & rising costs
3:13 - What Thought Leader Ads are and how they differ from company ads
5:20 - Why engagement signals matter in LinkedIn’s algorithm
8:03 - Why audiences trust people more than brands
10:00 - Using Thought Leader Ads across the funnel
11:19 — Case studies, retargeting, and offer-driven campaigns
12:54 - Combining thought leader and company page ads
13:58 - Full-funnel strategy and long-term nurturing
16:14 - Building thought leaders engine
20:25 - Content creation formats and best practices
23:55 - Posting workflows and execution strategies
26:12 - Leveraging Thought Leader Ads in sales alignment
29:12 - Q&A about Thought Leader Ads
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
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