Measuring What Matters: LinkedIn Ad's New Measurement Tools
✨ Dive into our latest exploration, where we inviteJohanna and Jae from the LinkedIn to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform.
📝Special Episode Links:
- LinkedIn Marketing Solutions
- LinkedIn Conversions API (Cappy) Information
- Website Actions Feature
- Revenue Attribution Report Overview
- Company Engagement Report Insights
- Advanced Insights with Habu Clean Room Beta
- Predictive Audiences Program
- Johanna Kimura on LinkedIn
- Jae Oh on LinkedIn
🔑 Key Takeaways:
- The shift towards privacy-centric advertising requires a strong data foundation and the use of first-party data.
- LinkedIn's Conversions API and Website Actions offer powerful ways to track and measure campaign performance.
- Revenue Attribution and Company Engagement Reports provide deep insights into how advertising efforts translate into business outcomes.
- The importance of aligning marketing measurement with business goals is focusing on metrics like average days to close.
- Embracing AI and new technologies can unlock more efficient and effective advertising strategies.
🕒 Timestamps:
0:25 - Johanna and Jae's background in LinkedIn marketing
1:19 - Recent developments in LinkedIn's ad platform
3:28 - The Pros and Cons of third party tools on LinkedIn
6:45 - The impact of privacy changes on digital marketing
9:24 - Challenges faced by B2B marketers in measurement
14:16 - LinkedIn's approach to measurement and the importance of data
16:31 - Overview of LinkedIn's measurement products and their benefits
23:04 - Customer success stories and practical applications of LinkedIn's tools
24:33 - Making use of the revenue attribution report to make connections.
26:09 - Tactical tips and the Measurement Maturity Index for implementing LinkedIn's measurement tools
31:04 - Future insights on privacy and B2B measurement on LinkedIn
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🔗 Learn More:
🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/
💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/
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