The Inside Scoop with LinkedIn's Tanner Stolte
✨ In this episode, we're joined by Tanner Stolte, Senior Enterprise Client Solutions at LinkedIn, for an inside look at what's really happening behind the platform. From making the leap from agency life to working inside LinkedIn, to enterprise-level strategies, attribution, AI, and emerging ad formats, this episode is packed with practical insights every LinkedIn advertiser needs to hear.
📝Special Episode Links:
🔑 Key Takeaways:
- How enterprise advertisers prove value using revenue attribution, influence reports, and share-of-wallet modeling
- Why a full-funnel strategy (brand + demand) is no longer optional, especially in professional services
- How Thought Leader Ads and personalization are reshaping LinkedIn performance benchmarks
- Practical ways to use LinkedIn reports to support internal buy-in from CMOs and CFOs
- Where AI actually helps today and where human strategy still matters most
🕒 Timestamps:
0:00 – Welcome to LinkedIn Ads Radio & meet Tanner Stolte
3:13 – Tanner's role at LinkedIn & the shift from agency to enterprise
6:13 – Agency vs. enterprise strategy: what really changes
9:56 – LinkedIn ROI beyond last-click attribution
11:34 – New strategies and trends on LinkedIn
14:07 – Proving value of LinkedIn with Revenue Attribution Reports, deal-level insights & realistic ROI modeling
19:51 – Multi-measurement tools & third-party attribution platforms
23:20 – Why brand matters more than ever in B2B LinkedIn strategies
26:00 – Thought Leader Ads: performance impact and enterprise adoption
28:06 – AI in LinkedIn Ads: productivity wins and real-world use cases
32:11 – Ads personalization: what's working and how to test it
36:26 – How to get the most value from your LinkedIn rep
39:34 – What Tanner is excited about heading into 2026
We're hiring! Careers - Speedwork Multiple openings for LinkedIn Ads and LinkedIn Social roles.
LinkedIn Ads End of Year Guide: LinkedIn Ads for SaaS: End-of-Year Guide - Speedwork
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 LinkedIn: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
